Projects

Oceanfront Hardware

Freelanced as a full-stack web developer for this hardware company. Focused on SEO performance and CMS integration.

• Architected and deployed a full-stack B2B e-commerce platform supporting a catalog of 800 active SKUs, enabling the client to digitize sales and scale catalog operations.
• Led migration with Server-Side Rendering (SSR), improving Core Web Vitals and driving top-tier Google rankings, increasing organic discoverability against competitors.
• Optimized product discoverability by implementing advanced search capabilities, reducing search query latency by 97% (from 700ms to 20ms) and enabling instant, typo-tolerant filtering for the B2B catalog.